Is Your Website Costing You Customers? 7 Local SEO Fixes That Convert Clicks Into Clients

Miles Lone
Aug 7
3 min read

Start Converting Clicks Into Clients

In today’s digital world, a small business website is often the first interaction potential customers have with your brand. If your website isn't effectively optimized, it could be losing you business. A staggering 75% of users never scroll past the first page of search results, highlighting just how important local SEO is for visibility. Let’s explore seven actionable local SEO fixes that can turn website visitors into loyal clients and ultimately Revive Your Business.

1. Optimize Your Google My Business Listing

Claiming and optimizing your Google My Business (GMB) listing is a crucial local SEO step. This free tool lets you manage how your business appears in Google Search and Maps.

Why It’s Important: A complete GMB listing can increase your local search visibility by up to 70%, making it easier for potential customers to find and contact you.
Action Steps:

- Verify that your business name, address, phone number, and website URL are accurate and consistent across all platforms.

- Upload high-quality photos of your business, which can increase engagement by 42%.

- Encourage satisfied customers to leave positive reviews; studies show 93% of consumers read online reviews before making a purchase decision.

2. Use Local Keywords Wisely

Incorporating local keywords into your website content is another essential local SEO fix. These keywords can help you show up in search results when potential customers look for services you offer.

Why It’s Important: Using local keywords can increase your chances of being found by prospects looking for your specific services within a 10-mile radius.
Action Steps:

- Utilize tools like Google Keyword Planner to identify relevant keywords related to your business and location.

- Integrate these keywords naturally into your website content and metadata, ensuring readability remains a priority.

3. Create Location-Specific Content

Content remains central to SEO success, and creating location-specific content can greatly enhance your website’s relevance.

Why It’s Important: Tailored content establishes your expertise in the local market. Localized content can boost engagement, as 57% of consumers are more likely to engage with content targeted to their specific location.
Action Steps:

- Write blog posts or create resources about local events, news, or community happenings related to your industry.

- Develop individual landing pages for the specific areas you serve, highlighting localized content and keywords effectively.

4. Optimize for Mobile Users

With over 54% of web traffic coming from mobile devices, having a mobile-friendly website is vital for converting visitors into clients.

Why It’s Important: A mobile-optimized site can lead to a 62% increase in conversion rates as users enjoy a better experience.
Action Steps:

- Implement responsive design to ensure your content adapts to different screen sizes.

- Test your site’s loading speed on mobile devices. According to studies, a one-second delay in loading time can decrease conversions by 7%.

5. Improve Your Site’s Loading Speed

A slow-loading website can drive users away before your site loads fully, losing potential clients.

Why It’s Important: Fast loading times are essential for retaining visitors. Google reports that around 53% of mobile users abandon sites that take over three seconds to load.
Action Steps:

- Optimize images and reduce file sizes to enhance loading times.

- Use Google's PageSpeed Insights to monitor your site's performance and get tailored speed improvement suggestions.

6. Utilize Schema Markup

Schema markup is code you can add to your website to help search engines better understand your content.

Why It’s Important: Search engines use schema to enhance your visibility in search results. Businesses using schema markup can see a 30% increase in CTR (click-through rate).
Action Steps:

- Implement local business schema markup to signal your business location and services to search engines.

- Use Google’s Structured Data Markup Helper to easily create your schema markup.

7. Build Quality Local Backlinks

Earning high-quality backlinks from reputable local websites can significantly boost your site’s authority and search rankings.

Why It’s Important: Local backlinks signal credibility to search engines. In fact, websites with strong backlink profiles can see improvements of up to 40% in search rankings.
Action Steps:

- Collaborate with local businesses or organizations on guest blogging or sponsorship opportunities.

- Get listed in local directories and engage with community blogs or newsletters to build relationships and earn backlinks.

Take Action to Boost Your Business

In a competitive landscape, your business website needs to do more than just look good. These seven local SEO fixes will enhance your online visibility and create a better user experience, helping to convert website visitors into loyal customers.

Don't let your website drain potential business. Take the time today to assess your site against these fixes and make needed adjustments. Your future clients are searching for your services; make sure they can find you!